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The Company follows a cohesive strategy in developing its business: |
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 Creation of new products: |
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The Company intends to provide Research & Development along with the initiation of Innovative Technology particularly with a view to capitalize on the first mover advantage that it has in the IT based security industry and further plans to expand the size of its market, while mitigating business risk by reducing its dependence on only a few products. |
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Expansion and enhancement of products: |
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The Company intends to expand and enhance its range of products. The Company operates in a highly technical and dynamic field. The Company believes that the key to success is to offer innovative and technologically advanced products. |
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Developing marketing and sales alliances: |
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The Company intends to grow and strengthen its strategic alliances with distributor networks, which will assist the Company in sales and delivery. |
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Geographical expansion of product offerings: |
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The Company intends to further expand the client base for its product offerings. The Company proposes to carry out the expansion with the help of strategic acquisitions and by entering into strategic alliances, with a view to eventually establishing a greater presence in new markets. |
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Maintenance of the existing customer base: |
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The Company trains the staff at Micro Shoppes, enabling them to meet any customer requirement. The Company also maintains a 24-hour customer care service. Further, as the Company develops its portfolio of products and services, its existing customer base should continue to grow. |
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Brand equity: |
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The Company intends to invest in developing and enhancing recognition of its brands, including its corporate name, through brand building efforts, communication and promotional initiatives such as interaction with industry research organizations, participation in industry events, public relations, media campaigns and investor relations efforts. |
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Maintaining strategic focus on the Indian market: |
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The Company believes that India remains strategically important to its growth. The Company intends to continue to focus on growing its businesses in India. It will also continue to utilize the experience and expertise gained through Indian operations to expand globally. |
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Growth through acquisitions: |
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The Company evaluates potential acquisition targets that offer an opportunity to grow its business by increasing its international presence. |
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Subsidiary Formation: |
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The Company concentrates in forming subsidiaries for its main product line so as to create an impact and concentrate on the product based market segment. |
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Company Overview
Subsidiaries
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